Shipwreck Soda

A soda named Shipwreck hands you a whole world on a silver platter. Most soda branding fights over the same shelf: bright, fizzy, cheerful, forgettable. Shipwreck went somewhere stranger. Curious colas pulled from the deep, the kind of crate you'd find washed up on a beach and be a little nervous to pry open. The name is the invitation. It asks for krakens, tentacles, tridents, and a palette that looks like something glowing at the bottom of the ocean. The only job was to build that world all the way, and make a brand-new soda truck look like it already had a following.

We built Shipwreck a full sea-monster world, loud, weird, and impossible to walk past. A cast of krakens and octopi guzzling their own soda, wrapped in an acid-green, teal, and deep-purple palette that reads like bioluminescence in dark water. The wordmark leads it: custom lettering with a tentacle threaded through the letters and a trident harpooned across the top, plus a trident-and-kraken "S" monogram badge for the tight spots. Around it we built a deep kit of mascot illustrations, bubble patterns, seals, and taglines, "Curious Colas," "Sink into One," for every surface the brand touches. Then we put it everywhere a soda truck lives. The truck wrap itself, a giant kraken staring down the street. Cups, coasters, stickers, and the fountain machine. And a full merch line, tees, long-sleeves, hats, a tote, even a felt pennant, that turns every customer into a walking billboard. The result gives a 2024 startup the visual firepower of a brand that's been a local legend for years. Curious colas, straight from the deep.