Tanglefoot Festival
Tanglefoot Festival is a first-year country music and barbecue festival based in Temple, Texas. Fried Design Company was brought in to create the entire brand ecosystem from scratch.
The Challenge
New festivals don’t just need awareness—they need instant legitimacy. Tanglefoot needed to feel established, navigable, and culturally grounded from day one, while cutting through a crowded field of generic country-festival branding.
The Solution
We built Tanglefoot as a complete brand world rooted in Texas tradition but executed with modern clarity and scale. A bold identity system—custom typography, vintage-inspired illustration, and a tightly controlled color palette—was applied consistently across wayfinding, stages, merch, social, and web to create a seamless, recognizable experience that felt seasoned from year one.
Scope of Work
Art Direction
Brand Identity Design
Wayfinding & Environmental Graphics
Merchandise Design
Website Design
Social & Digital Assets
