Springfield Creatives
Springfield Creatives provides a community network for commercial creatives in Springfield, MO. When they decided to refine and revitalize their message, they reached out to us for help. The resulting re-brand took aim at describing the connection to who Springfield was, and who Springfield is now because of the creative folks who live there. With the idea of creating a brand that truly relfected the intersection of commerce and creativity, mixed with a little bit of home town history, we were happy to give back to our creative community in some small way.
Services
Awards
Gold American Advertising Award
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Insight
Springfield Creatives is the network that ties the city's commercial creatives together, designers, illustrators, filmmakers, photographers, writers, all in one community. That breadth is the whole point and also the branding problem. An organization that spans every creative discipline can easily end up looking like it stands for none of them. When they came to us to sharpen their message, the real question was how to make one brand hold a dozen different crafts without turning generic. The answer was to stop treating the range as the thing to represent and start representing the place where it all crosses.
Solution
We built the rebrand on a single idea: the intersection of commerce and creativity. That crossing is what actually makes the organization matter, so we made it the center of the brand instead of trying to picture every discipline at once. The system leaned into that meeting point, mixing creative energy with a little Springfield history, so the brand felt tied to who the city was and who it's become because of the creatives who live there. Across logo, graphics kit, and applications, it gave a diverse community one identity they could all stand behind without any single craft getting crowded out. The result gave Springfield Creatives a brand as collaborative and cross-disciplinary as the community it represents.
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