Scotch & Soda
Scotch & Soda was rated one of the 40 best whisky bars in America. You don't get that kind of kudos unless you give your whisky-loving patrons what they love most: options. So when Scotch & Soda reached out to FDC, we understood we had to pull up a seat, pour a drink and create a brand that reflected the prohibition-era theme of the bar, but one that was expansive enough to translate in a ton of different mediums — signage, merchandise, glassware.
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Insight
Scotch & Soda had already earned the hard part. Rated one of the 40 best whisky bars in America, the bar was known for giving whisky lovers what they want most: options, and a room worth sitting in. The brand had to live up to a reputation the bar already had. It needed to carry the prohibition-era character of the place and stretch far enough to work everywhere a bar shows up, from the menu to the glassware to a shirt someone wears out of the building.
Solution
We built Scotch & Soda a brand with the mood of the room: prohibition-era, a little clandestine, the kind of look that feels like it's been behind that bar for a hundred years. Then we made it flexible enough to go everywhere. The system ran across menus, signage, glassware, and a full line of merch built to be repped all over town, shirts, hats, enamel pins. Each piece carried the same speakeasy character, so a regular could take a little of the bar home and the brand kept working long after last call. The result matched the reputation: a brand as considered as the whisky list that made the place famous.
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