Horse Shoe Canned Mule Cocktails

Brand Strategy, Design and Packaging for Hore Shoe Canned Mule Cocktails

Horse Shoe contains three simple ingredients: 100% natural ginger beer, 100% natural lime, and Cody Road Iowa Vodka. That’s it. And it adds up to something we call a Horse Shoe Mule. It also adds up to great, zingy taste you can enjoy anywhere you please. That’s really pretty much it, except to say, they're also 100% independently owned. They're not a subsidiary of any global beverage conglomerate, and their idea of a holding company is holding a Horse Shoe with company. When they came to use for their brand strategy, design and packaging, we we're ready to hop on and ride into the sunset.

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