The Challenge

Despite strong name recognition, the brand had become visually inconsistent and dated—making it harder to stand out during a crowded giving season and harder for participants to rally around a cohesive, shareable identity.

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The Solution

We rebuilt No Shave November as a bold, expressive brand system designed to drive participation. Hand-drawn illustration, character-driven iconography, expressive typography, and high-impact color strike a balance between humor and gravity—creating a look people actually want to wear, share, and support, while reinforcing the seriousness of the mission.