10 years is a long time. The Neshaminy Creek Brewing Company re-brand was going to take a lot of research, insights, strategy and last of all - damn good design and creativity. The previous brand leaned on a mix of Bucks County, Pennsylvania cultural references stacked on top of the ownerships deep roots in the punk rock scenes of the Northeast. When we were tasked with the re-fresh, we knew we had to pay homage to where they had been but bring them into the future at the same time. Make it a little more polished, a little more mature - but don't let em' forget where you come from. We developed a vastly responsive brand package and graphics kit with an updated main script word mark and a plethora of badges, pieces and parts to keep the core brand main stage.
As we continued to build out the brand, we uncovered tons of tiny references and nods to the breweries history and it's place in Bucks County. We began to use the classic Pennsylvania keystone shape as a label frame for the core beer lineup, as well as a frame for new additional lockups to use on merch, sales materials and more. By the first year of this project, we'd developed out a brand new look and feel, tone of voice, new target demographics, sales material packages and close to 25 labels - and we're just getting started.