Brand Jelly Sticker Supply

Brand Jelly makes stickers for gutsy brands with hustle, which puts them in a funny spot: their whole product is branding made physical, the thing people slap on laptops and hard hats and bumpers to broadcast who they are. A company like that can't have a timid brand. It has to be the best possible advertisement for what it sells. The founders came from a loud past, skateboarding, motocross, blasting graphics across school buses, so playing it safe was never going to fit. The brand had to be as bold as the stuff they'd stick on the world, and back it with a real system built to scale as they grew.

We built Brand Jelly a brand with punk-rock, rebel-soul personality, loud and unapologetic, matched to founders who do everything to the max. It looks like something you'd actually want to stick on your laptop, which for a sticker company is the whole point. Under the attitude, we gave them the real infrastructure: brand strategy, a responsive identity, tone of voice, and full guidelines, plus a massive graphics kit, packaging, and website design. So it's not just a cool look, it's a complete, documented brand system built to keep the personality consistent as they grow. The result gave a sticker company a brand as bold as its product, the best proof of concept it could ask for, stuck right on itself.