Cherry Picker

Cherry Picker is a central Springfield, MO. staple. Part coffee shop, part bar, part liquor store, all local gem. The owners came to us to breathe a little fresh air into the place - help bring the brand into the future and maybe even build something for future locations.

Already a Springfield hotspot and local darling, we understood a rebrand for Cherry Picker Package & Fare was no small undertaking, no matter the small footprint. Taking the best parts from the brand equity that already existed, we created a new logo, taglines, and graphics. We even undertook painting the previous red and green building matte black, taking a tiny spot and making a huge impression.

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