Bosky's
Made for plant lovers, but delicious for everyone. Bosky's is a little grab and go vegan grill that needed a brand that matched their quirky concept. With their location being slightly of the beaten path they need something poppy and playful to grab attention and getting meat eaters to give it a try. Dishing out burgers, brats, sliders of the plant based variety ,Bosky's is one of the best new lunch spots in downtown SGF.
Share this page
Insight
Most vegan branding talks only to people who are already vegan. Green leaves, earnest messaging, a whole look that quietly tells everyone else this isn't for them. Bosky's had the opposite goal. A little grab-and-go vegan grill slinging plant-based burgers, brats, and sliders, made for plant lovers but built to win over the meat eaters too. Two things worked against them: a location slightly off the beaten path, and a category that scares off the exact customers they most needed to try it. The brand had to be poppy enough to stop someone who'd never order vegan on purpose.
Solution
We built Bosky's a brand that leads with fun, not virtue. Poppy, playful, and a little quirky, the kind of look that gets a skeptic curious instead of lectured, so the food does the converting once they're in the door. The whole system was built to grab attention and pull people off the main drag, bold and appetite-first rather than preachy or precious. Nothing about it demands you already be vegan. It just makes the place look like the best new lunch spot downtown, which happens to be plant-based. The result gave Bosky's a brand that punches above a small grab-and-go footprint and does the hard job vegan branding usually avoids: making meat eaters want in.
Explore more work
