When The Mudhouse, Springfield's legendary coffee haven, came knocking for a brand overhaul, we were as stoked as a freshly pulled espresso shot. This coffee-slinging icon has been brewing up a storm for decades, and it was time to give them a brand design system as irresistible as their beverages.
Channeling our inner java junkies, we whipped up a color palette as warm and inviting as their perfectly steamed lattes – think caramels, chocolates, and deep, soul-stirring espressos. And because every memorable brand needs a dash of flair, we illustrated their quirkier concoctions like the Funky Monkey and Frozen Turtle, giving customers a visual treat with every sip.
But we didn't stop there. As self-proclaimed merch masters, we steamed ahead with t-shirts, hats, coffee mugs, wraps, and more – all designed to make loyal Mudhouse customers wear their caffeine addiction with pride. We even jazzed up their menus and to-go signage, ensuring that every corner of this coffee utopia breathed new life.