Big Whiskey's
Big Whiskey's American Restaurant and Bar knows how to make a lasting impression. They've built a reputation for creating traditions for the modern family, offering a celebrated bar experience and best-in-class food with something for everyone. As one of our longest-standing clients, we've had the distinct pleasure of working on all facets of their business, showcasing our expertise in restaurant branding and marketing.
Born and raised in Springfield, Missouri, Big Whiskey's has gone on to spread across the country as one of the fastest growing causal dining chains in the country. With stepping into the future in mind, we revitalized the look and feel of their marketing efforts across the board. From new menus streamlined to increase check averages to a new website that doubled organic search traffic, we've partnered with this growing hospitality giant on just about everything.
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Insight
Big Whiskey's started as one downtown Springfield tavern in 2006, built on a simple idea: recreate the little corner bar, the neighborhood spot where the food's good, the drinks are better, and everybody's welcome. That idea worked so well it stopped being one tavern. Today Big Whiskey's is one of the fastest-growing casual dining brands in the region, with eleven locations and counting across four states. Growth like that puts a specific strain on a brand. Every new location, every menu update, every promo is a chance for the thing to drift, to feel more like a chain and less like the corner tavern people fell for. And unlike a one-off restaurant, the design decisions here carry real money: a menu isn't just a menu when it's printed for a dozen locations, it's a lever on the check average. As one of our longest-standing clients, our job hasn't been a single project. It's been keeping the brand sharp, consistent, and still human as the business scales.
Solution
We started with the menus, because that's where design meets the bottom line. We streamlined them to lift check averages without sanding off the character that makes Big Whiskey's feel like Big Whiskey's, so the redesign paid for itself instead of just looking better. Then the website. We rebuilt it to capture the brand's personality and do a real job, and it doubled organic search traffic, turning the site from a digital brochure into an actual source of business. From there the partnership grew into just about everything: menus, promotions, photography, in-store materials, and the full ongoing care of a brand that keeps opening doors in new markets. Through all of it, the goal stayed the same, make a chain that's now in four states still feel like the corner tavern it started as. The result is a brand that's scaled across the country without losing what made it work, kept sharp year after year by a team that knows it inside out. Same little corner tavern, eleven locations later.
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