Booger Holler

Booger Holler started as a family inside joke that became a legacy. The name traces back to the family patriarch, a true jack-of-all-trades who ran everything from storage units to a rabbit farm while working a day job, and the family grew up wearing "Booger Holler" merch long before it was ever a company. Turning something that personal into an actual outdoor-lifestyle apparel brand is a delicate job. Play it too straight and you lose the fun that made it worth wearing. Lean too hard on the joke and you disrespect the legacy underneath it. The brand had to honor the family history and still turn heads at the lake.

We built Booger Holler as a full lake-culture apparel brand, rooted in Ozarks nostalgia and carrying the same restless, do-everything energy as the grandfather who inspired it. The art direction set the tone: a palette pulled straight from 80s and 90s Americana, browns, light blues, life-vest orange, hunter green, turned into patterns that make you want to jump in the water. A mascot and a full illustration system gave the brand range across a deep merch line, tees, hats, coolers, floats, everything a lake weekend needs, all built to be worn with pride. We wrangled Shopify into a clean online store that matched the brand, and wrote copy in an easy, fun-loving Ozarks voice, anchored by the tagline "Where Friends Meet." The result turned a family legacy into a real brand, one that honors where it came from and still makes waves at the lake.