FAST AND DIRTY.
We would be lying if we said we knew time trial cycling was a thing. We would also be lying if we said we knew that there was a bit of an alternative crowd that was into it. But here we are. The Sinister Cycle Club brand was born out of a need to stand out in a crowd and maybe even intimidate the competition a little.
DEVILISHLY GOOD LOOKS.
The SCC full bike kit needed to have pops of color to stand out and be easily seen, but also be different from the sea of blues, yellows and reds typically seen at events. The Sinister branded kit also needed attention to every detail — from stitching to zippers — to make sure these cyclists look as good as they ride.
WE DON'T NEED NO STINKIN' BADGES.
But they got em anyway. These badges are used across different cycle kit wearables, merchandise like t-shirts and water bottles, and promotional items like stickers to throw on the back of your boss’s car.