Our pals over at Supper really know how to pick ‘em. When we got the nod to move forward with the brand design and illustration for Easy Mountain Cannabis Company, a new dispensary in Republic, MO, we knew we had to make the hometown crowd go wild. After their brand strategy and voice sessions, we were able to get started. We took their strategy work and translated it into the logos, illustrations, color palette and graphic style you see here. The brand strategy and narrative inspired the laid-back mid-western folksy style.
We went wild with the touch points on this one. We wanted to ensure the brand could create memorable encounters with something as simple a takeaway piece as a lighter, to-go bags or wearables. Who doesn’t love merch!? Every single piece developed needed to have a sense of care and quality to it, and we delivered the goods.
We even dove deep with Supper on developing social media profiles, in-store signage, brand way finding, and web design. While that’s all still in development and Easy Mountain Cannabis Company will be launching soon, we thought we’d give a little teaser here. Make sure you check back in as Easy Mountain opens and explores the new cannabis dispensary landscape here in Missouri.
We developed business cards, email signatures, and all the little pieces and parts that are often rushed, looked over, or considered an after thought. Brand intentionality was of the upmost importance. The design and illustration of each of the pieces we created needed to be a kind reminder of cannabis and it’s place in Missouri - and that Easy Mountain is the clear choice when picking your next dispensary. We developed photography styles, typography, color, and illustration styles, all condensed down into a 52-page comprehensive brand guidelines document.
We brought the brand to life in multiple packaging formats, all planned to follow the heavy regulations on the packaged medical cannabis industry. Inspired by the great state of Missouri, each strain is represented by a different state animal. Each animal reflects the effect the product would create for the consumer. With a ton of beauty and a little mystery, the packaging is sure to lure you in and make you giggle with pleasure when you see your delivery man.