37 North

37 North Expeditions is the premier outdoor tourism company in The Ozarks. When they came to use to develop their brand experience, we knew we had to create a brand system that reflects the care and expertise that they provide to their customers.


The brand uses several pieces of outdoor reference and iconography such as topography maps and markers, as well as references to the company’s headquarters in the Ozarks of Springfield, MO like the icon star used in the Springfield Flag. A clean logo with additional abbreviated marks lends a sense of clarity, simplicity, and trustworthiness.


The 37North website is the hub for all trips, articles, news and more - spanning two states and multiple seasons. We built a completely mobile responsive site that creates a streamlined process to finding and booking adventures.

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